In the south, around Adeje, Arona and Los Cristianos, most searches come from visitors on their phones deciding in minutes where to eat or what to book — often in English or German. In Santa Cruz and La Laguna the local customer matters more, comparing reviews before choosing a clinic, a garage or a shop.
So we plan every business around its area and its customers: complete Google profiles in several languages, careful replies to every review, Google Ads campaigns targeted by town and fast websites that work well on mobile.